Dan and Eugene Levy star in separate ads, while brands like Instacart and Häagen-Dazs are dropping their first Super Bowl spots.

With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember your brand message. And with a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.

You don’t have to wait to watch some of them this year, as they have already hit YouTube. Here are the 9 most talked-about food ads.

Fast and Furious” co-stars Vin Diesel and Michelle Rodriguez slow down to enjoy Häagen-Dazs ice cream bars in the brand’s first Super Bowl commercial.

Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Häagen-Dazs’ ad for Super Bowl 59 definitely fits that mold. The attention to […]

The Fast and Furious family has hit breaks at the "fast life" for their Super Bowl ad debut. In what is Häagen-Dazs’ first-ever Super Bowl commercial, Michelle Rodriguez, Vin Diesel and Ludacris reunite as the fastest film franchise “slows down” for an ice cream bar in “Not So Fast,