Introduction The product is launched, so sales may be low because only a small number of customers are aware that the product exists. Growth As more customers become aware of the product, sales ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

Developing new products is expensive and takes time, so businesses will usually try to extend the life cycle of a product and prevent it from going into decline. To do this, they need to find ways ...

More than recycling: The six stages of a product’s environmental life cycle The products we use every day have an environmental impact that stretches far beyond responsible recycling. Global ...