Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star hotels also contribute a good deal to the rest of the economy, spending ...

Business is booming for the world’s wealthiest individuals. Uncoincidentally, so is Switzerland’s tourism industry. In 2024, Switzerland hotels recorded 42.8 million overnight stays – the highest in ...

The Ministry of Tourism strengthened collaboration with the Swiss government to enhance the quality of vocational tourism ...

For the tourist industry in particular ... does that leave those who are not billionaires? Markus Berger of Switzerland Tourism says the strategy is not to focus solely on high-end guests ...