I think there’s some kind of entry-level, back to that sub-$30,000 mark,” he said. “I think there’s a market for people who just want to have that weekend car again, wh

Dodge CEO Matt McAlear says "there’s a market for an entry-level halo" that's fun with no frills—almost like the original Viper.

With the death of the Chevrolet Camaro and the reimagining of the Dodge Challenger into the pricey Charger Daytona, affordable sports cars are becoming a rarity. However, the Mazda MX-5 Miata, Ford Mustang, Subaru BRZ, and Toyota GR86 all start in the low $30,000 range.

The cheapest model in Dodge’s three-car range is the $33,180 Hornet crossover. While that’s well below the average price of a new car, which hovers in the vicinity of $50,000, Dodge CEO Matt McAlear believes there’s room in the portfolio for an even cheaper entry-level model with a big emphasis on fun.