PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A knee-length dress designed to be both professional ... laid-back vibe or with classic pumps or flats for a more formal look ...

This dress, made of lovely velvet fabric, has puff short sleeves and an off-shoulder ... preferences determine the ideal ...

Discover a handpicked collection of chic casual ethnic wear for women. Shop from Odette, Anouk, and Ziyaa with the best ...

This academic dress is a large part of what connects the past to the present in the university. Given the nickname “gownies” ...

No doubt, there are some trends that have their moment and then we never really see again, at least not in mainstream media.

Colder weather doesn't mean you have to drop adorable dresses in favour of sweatshirts and joggers. Primark has shown off some of its new autumnal dresses, which are perfect for party season, as ...

In my mid-20s I was a size 16 and wore tights in summer – now that I’m healthier and happier, I wear clothes that bring me ...

Prince William's behavior toward Kate Middleton caused her and sister Pippa to paint the town red, as reflected in a sexy ...

Dallas couture designer Esé Azénabor Grembowski threw a $200,000 garden party during New York Fashion Week two months ago ...

Browse the best designer lehengas for women, including designs from leading labels like Pink Ethnic, THE52, and AKS. Find the ...

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.