Though several trends emerged, the continued ascent of two brands in particular stands out: Asics and Puma. Asics ...

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

Lingerie and loungwear retailer Intimissimi has named Emily Ratajkowski as its new U.S. brand ambassador. The supermodel follows in the footsteps of Jennifer Lopez, who was named Intimissimi’s global ...

By enlisting the help of influencers, creatives, brand ambassadors, and curators, ThredUp (TDUP) aims to expand its exposure and its association as just a consignment shop. As a product leader at ...

Annual Laureus Sport for Good Index recognises brands using sport to drive positive social and environmental change.

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

With accelerated sales growth in Q3 and EBIT meeting expectations as well as a strong orderbook for Q4, we're on track to meet our full-year 2024 outlook. This success is due to the great engagement ...

Rihanna isn’t just a famous singer. She’s also a businesswoman and billionaire, largely due to her successful makeup company, ...

The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media ...

PUMA has teamed up with Senior Peloton Instructor and brand ambassador Alex Toussaint to release an exclusive colorway of the ...

Birla Brainiacs, a hybrid homeschooling platform, has announced Ayushmann Khurrana as an investor and brand ambassador. According to the company, this partnership with Ayushmann Khurrana comes at ...

The duo's latest collaboration is joined by Action Bronson's performance capsule with New Balance, the debut of the Nike ...