PUMA has teamed up with Senior Peloton Instructor and brand ambassador Alex Toussaint to release an exclusive colorway of the ...

With Virat Kohli's immense popularity, brands like Puma, Audi, Myntra, Duroflex, and Hero MotoCorp are strategically aligning themselves to celebrate his birthday. As Kohli turns 36, his influence in ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

In Performance, Puma also introduced its “fastest boot,” Ultra, in soccer, the MagMax max-cushioning model in running, and ...

AI virtual influencers are reshaping the future of social media marketing, attracting millions of followers and collaborating ...

In June this year, PUMA named Rosé, a member of Blackpink, as its new global brand ambassador. She joined the sports brand as its newest PUMA Sportstyle ambassador. Over the course of the ...

As the first major K-pop boyband to take the world by storm, BTS's net worth demonstrates their massive success and ...

Team India's batting stalwart Virat Kohli announced the start of a new sporting brand as he took to his official account on X ...

It's time for another edition of Fashion Obsessions! Come with us as we look at new stores, fresh releases and more.

PUMA has signed 18-year-old American sprinter Christian Miller as its latest brand ambassador. Miller burst onto the national scene in July 2023 with a 100m win at the 2023 USATF U20 Outdoor Track ...

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment ...