How will it go? What marvels and revelations lay before us in the vein of Nick Dunlap at The American Express becoming the first amateur to win on the PGA TOUR in 33 years? “I’m kind of just ...

The 2025 PGA TOUR season is upon as Opening Drive begins at The Sentry. The first Signature Event of the season returns to The Plantation Course at Kapalua. Thirty-one PGA TOUR tournament winners ...

PGA TOUR Studios also houses Pro Shop, the PGA TOUR’s preferred partner in Hollywood, California, dedicated to creating premium content at the intersection of golf and culture. “Thinking that ...

While Day has long been one of the top contenders on the PGA Tour, it has been his clothing style that has turned heads the ...

It was reminiscent of 2022, when Cameron Smith set the tournament record — and PGA TOUR record to par — at 34-under 258. The conditions were abnormally calm that year, and this year wasn't ...

Companies big and small in the golf equipment world gathered in Orlando for the annual PGA Show and Gary Van Sickle checked ...

Portions of this article appeared in our "coolest stuff we saw at the 2025 PGA Merchandise Show" article, which you can check ...

Just like in any industry, it's harder than ever to create a new product that impresses. Technology has advanced so rapidly ...

The PGA Merchandise Show, which takes over the Orange County Convention Center this week, is the annual kickoff to the golf season. All phases of the industry are represented at ...

The reported demise of the PGA Merchandise Show by several media outlets — including this one — appear to be greatly ...

Anything you might see or use at your local course is probably being promoted, but the PGA Merchandise Show is a trade-only ...

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.