The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

California Pizza Kitchen is investing in vending machines, non-traditional units, a virtual brand partnership and expansion of consumer packaged goods to reach more diners.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

SALT LAKE CITY — A new Utah lawmaker is pushing bills aimed at eating healthy. Rep. Kristen Chevrier introduces bills to help ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.