"The media that said that in Mexico he would be saying goodbye," Perez's father, politician Antonio Perez Garibay, told the ...

Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing ...

Formula 1 has always been a breeding ground for bold ideas, where engineers constantly test the limits of creativity to ...

Coldplay concerts aside, there might be a lull in actual sport at present, yet not so when it comes to sports marketing.

Formula 1’s diamond anniversary season will kick off in style as all 10 teams unveil their 2025 liveries together at a ...

In a historic first for Formula 1, all 10 teams – drivers, team principals, and their 2025 liveries – will converge under one ...

Fans are theorising that F1’s new partnership with KitKat could be a sign that Sergio Perez is staying on the grid in 2025.

and its first logo featured the flightless kiwi bird. Bruce McLaren, also a designer and engineer, was tragically killed in ...

According to Marca, Red Bull has now secured multiple "new sponsors for 2025" linked to Perez, and team principal Christian ...

OKX's 'My Fabric' campaign explores the personal stories of resilience, ambition, and challenger mindset that define some of the most prominent figures in sports. Zak Brown's story is one of an ...

With cycling though, thanks to the Union Cycliste International governing body insisting that every piece of equipment used ...