Fans are theorising that F1’s new partnership with KitKat could be a sign that Sergio Perez is staying on the grid in 2025.

Coldplay concerts aside, there might be a lull in actual sport at present, yet not so when it comes to sports marketing.

Formula 1 Ferrari driver Charles Leclerc's girlfriend Alexandra Saint Mleux is the rising female fashion icon of the paddock.

Formula 1 has always been a breeding ground for bold ideas, where engineers constantly test the limits of creativity to ...

A race fanatic drove a real F1 car through the streets of his neighbourhood in France. Footage shows Fred, a mechanic who repairs single-seating racing vehicles, travelling in his Formula 1 in ...

Like anything complex, sponsorship requires a learning curve, a gradual process of learning how to make the most of the ...

Who gets inside the gates of this Willy Wonka retreat for car nuts? Ferrari customers, sponsors and partners - plus your ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing ...

If it was not obvious from their initial two sponsorship deals with major players in the Esports sphere, the third may be enough to inform everyone about the plans ahead ...

Since the early days of his racing career, Perez has been backed by Mexican telecommunications ‘titan’ Telmex. When Red Bull ...