The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce. Secondhand wedding, bridesmaid and special occasion dresses, along with accessories, will ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... Diamond Loyalty members also can save on bridesmaid and special occasion dresses, shoes, accessories and ...

Introducing "Adored by David's," A Captivating New Bridal and Special Occasion ... resale program on the market for wedding, bridesmaid, and special occasion dresses, as well as accessories ...

Grace Means found the perfect wedding dress on sale at David's Bridal — but something didn't feel right. “It was absolutely beautiful, but a month or two later, I started having second ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...