The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

Grace Means found the perfect wedding dress on sale at David's Bridal — but something didn't feel right. “It was absolutely beautiful, but a month or two later, I started having second ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

Introducing "Adored by David's," A Captivating New Bridal and Special Occasion Recommerce Program Featuring Dresses and Accessories, Perfectly Crafted for Eco-Conscious Shoppers Who Embrace Style ...

The uniqueness about David's is we have dresses in the $199 price point, and we've got dresses at $2,000. We also have a broad range of aesthetics. We did see bridal parties constrict. On average ...

Technology and Finance of David's Bridal. "Our customers already love Oleg Cassini and all the brand stands for, as we sell more Oleg Cassini gowns and dresses than any other brand - we're ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...