Barbie is more than just a doll. The brand does $1 billion in sales across more than 150 countries annually, and 92% of American girls ages 3 to 12 have owned a Barbie, thanks in part to her ...

At 65, Barbie still offers little girls the opportunity to imagine dream careers — or work-free dream lives — while allowing ...

Reebok has partnered with Mattel’s Barbie to create a family-friendly apparel and footwear collection releasing Sept. 20. The ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

“Just being able to see so many little girls in the crowd already dressed up in their Barbie outfits — it’s going to be a great night for women’s basketball,” Reese said. “Knowing my ...

The WNBA's inaugural Barbie Night will be at Wintrust Arena in Chicago when Caitlin Clark and the Indiana Fever take on Angel ...

For Issa Rae, jewelry is a form of self-expression – and self-care.

Turning six years old is a magical time for little girls ... and rousing games of make-believe. If your child is still riding that 2024 Paris Olympics high, then this is the perfect gift. The set ...

Brink and Reese were putting together a TikTok with the 1990’s hit song Barbie Girl by Aqua playing in the ... team is ...

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.