The recent M4 Mac release shows that a simple chip upgrade isn't going to be enough to make users invest in a new Mac.

Apple's latest MacBook Pro is a powerhouse of a laptop for professionals and prosumers. But if you're just looking for ...

Macworld At the heart of every Apple device is an Apple processor. Apple has been using its own chips in its iPhones and ...

Starting with the most significant new addition, the Magnetic Mask feature enables users to isolate people and objects in a ...

No other platform can touch our power performance per watt. That’s the tangible benefit to users,’ Tom Boger, Vice President ...

When it was introduced during the white plastic heyday of peak iPod-era Apple, the Mac mini was pitched as the cheapest way ...

Apple on Wednesday released Final Cut Pro 11 for the Mac, with key new features including AI-generated captions, spatial ...

The MacBook Pro 16 with M4 Pro feels like a powerhouse, even more so against the base M4, but I'm wondering where the hell is ...

The figures from analysts CIRP (Consumer Intelligence Research Partners) give us our first glimpse of the relative popularity ...

High Power Mode is available on the 14-inch MacBook Pro, 16-inch MacBook Pro, and Mac mini models with the M4 Pro chip, ...