Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

Adobe opens its AI video generation up to the public letting anyone generate short clips from image or text prompts ...

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

For the Firely AI-powered image generation tools Adobe is focused on leveraging its existing toolsets to make integrating ...

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...

Generating only IP-friendly content, Adobe's Firefly Video model could be a boon to professionals such as filmmakers and ...

Learn moreIf you're a student, chances are you'll benefit from using one or more of the apps available in the Adobe Creative Cloud suite. Luckily, the platform is offering one of the best Adobe ...