Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
Vita Coco has joined the Poppi pile on. In an obvious nod to the backlash following Poppi’s Super Bowl ad campaign, which ...
Celsius Holdings: Alani Nu Acquisition Overshadows Confusing Revenue Trajectory
Despite a lackluster Q4 report, Celsius Holdings surged 28% after announcing the acquisition of Alani Nu. See why I reiterate my buy rating on CELH stock.
3 Costco Food Items Hitting Shelves in 2025 That Will Become Your New Favorites
Get ready to get excited! Costco is stocking its shelves with three brand-new offerings—and fans are already obsessed.
The Classic ‘80s Soda Slice Is Finally Back On Shelves at Costco and Target
Slice has been revived by a new company, and it’s available in tons of grocery stores nationwide now. Here’s what you need to know about this beloved '80s beverage and its revival.
Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Marketing Dive2d
Poppi, Booking.com, Dunkin’ achieve biggest Super Bowl ad impact: YouGov report
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...
Her Campus3d
What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
WISH-TV3d
Fan demand fuels new Flamin’ Hot Dill Pickle Cheetos
Discover the latest business headlines with Jane King, including student debt cancellation, new Trump tariffs, and Dill ...
The Cincinnati Enquirer3d
Poppi Super Bowl commercial 2025 advertises prebiotic soda
Poppi's 2025 Super Bowl commercial pokes fun at legacy sodas as a variety of consumers are unable to make up their minds as they decide on drinks. The prebiotic soda was featured on "Shark Tank ...
Direct Marketing News3d
Poppi faces backlash for influencer vending machines
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Coca-Cola is Olipop’s and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a ...