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Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

The freebie is only available to members of the Starbucks Rewards loyalty program. eligible subscribers must activate a ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Here’s how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in ...

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Brian Niccol, Starbucks' CEO, said mobile ordering "chipped away" at the brand's soul. In a Tuesday podcast interview with Bob Safian, the host of "Rapid Response," Niccol said, "I think one of ...

Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the ...