We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Don't worry, Xbox consoles are still here to stay - but even if they weren't, we're willing to bet the OG Xbox would remain ...

The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...

Starting today and running until December 2, Xbox is offering major discounts on digital titles for Black Friday.

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Snake Eater is faced with a bit of an uphill battle, and it should be careful not to lose one iconic moment in the process.