We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...