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After a five-year hiatus, the Victoria’s Secret fashion show finally returned on Oct. 15, 2024. The runway was awash in pink, ...

Angel Reese's excellent rookie season ended early due to a wrist injury. Angel Reese's rookie season was spectacular, with the 22-year-old setting new records in what she does best, rebounding and ...

After a five-year hiatus following a wave of criticism for its lack of inclusivity and mounting controversies within the brand, the iconic Victoria’s Secret Fashion Show made a bold return in 2024, ...

This is the ultimate expression of the brand pulled together in one very loud moment." But is anyone listening?

Assessing market positioning is crucial for implementing effective rebranding strategies that resonate with your audience. Internal alignment i ...

The company has tried to shed its retrograde standards of beauty aspiration and perfection. But many women miss the old ...

The retail giant attempted to rebrand and reinvent itself in 2021, launching the Victoria's Secret Collective and replacing the Angels with ambassadors who were brought on board to inspire change ...

The best Victoria's Secret fragrance selection includes a mix of long-lasting perfumes and body mists that suit every occasion. Victoria’s Secret is renowned for creating some of the most iconic ...

but that doesn’t diminish the importance of Victoria's Secret pursuing diversity and inclusion both in principle and in practice," added Hitchmough. The secret to a major rebrand Hitchmough said ...

In the early 2000s, Victoria’s Secret fashion shows oozed opulence and exclusivity—featuring Fantasy Bras bedazzled with thousands of diamonds worth up to $15 million, extravagant wings that often ...