A company that emerged from the marine engineering sector holds the secret to the ultra-luxury brand’s remarkable material that is as light as plastic, but several times stronger than steel.

Jay-Z 's Super Bowl ensemble was fairly understated, except for the standout accessory on his wrist. According to WWD, Hov wore a Richard Mille RM 66 Flying Tourbillon timepiece that cost around $3 million.

Blue wore an oversized Balenciaga leather jacket for the 2025 Super Bowl, which she paired with Balenciaga cargo jeans. Blue Ivy completed her elevated casual look with a pair of Amiri low-top Skel sneakers. The young performer has been styled by Shiona Turini in the past.