The shopping team at Woman's World spends countless hours learning about the latest and greatest offerings from brands you know. But the team spends even more time getting to know the brands you don't ...

Let’s talk about something we petite women know all too well – the fashion struggle is real! If you’re like me, you’ve ...

It can feel tricky to figure out how these trends fit in with your own personal style, and even overwhelming to pinpoint ...

Black women over 50 are different from those I experienced growing up. Back then, the focus was on being the caretakers of the household, often neglecting personal needs and self-care. Life as a ...

How do I know? I’m a fashion editor, stylist and personal shopper for women over 50, who gets to peek into many closets and buy plenty of bags. Bag shopping is a lot like speed-dating. The challenge ...

Many women of different ages repeat this same mistake over and over ... The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime ...

Fall dresses are a great way to kick up your wardrobe during the cool, crisp autumn months, while fashion is heating up ... and while minis may be big with the younger set, the over-50 woman will find ...

The childlike sense of wonder that Bottega Veneta’s Matthieu Blazy was talking about backstage at his spring 2025 show had its early stirrings with this resort collection, which precedes it in ...

The 'ski bum' founders of White Stuff are set to pocket £50m after selling their lifestyle and clothing chain ... and sweatshirts to skiers in upmarket resorts such as Méribel and Val d'Isère.

She had competed in one other bodybuilding competition 20 years before, but this time she placed first in her division of women over 50 ... from New York Fashion Week to dating app trends ...