Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

Seven years ago, 20-time Grand Slam champion Roger Federer made an intriguing prediction about Alexander Zverev. Back in 2017, Federer backed the German as one of the standout players for the next ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Roger Federer, Rafael Nadal, and Novak Djokovic are undisputed tennis royalty, but having faced all three on their way up, ...

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer and his wife Mirka stepped out in chic looks for a glamorous evening celebrating the birthday of soccer legend Thierry Henry's longtime partner Andrea Rajacic.

Roger Federer's agent Tony Godsick says the way Jannik Sinner carries himself on and off the court reminds him of the Swiss ...

Eight-time Wimbledon champion Roger Federer had an incredible rivalry with Novak Djokovic and Rafael Nadal. However, the ...

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...