In a world of mass emails and buyers reeling under stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming ... The Coke bottle name campaign is a good example: ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

To better understand the changing role of personalization, and how today’s marketing technology companies ... Sojern, for example, is able to see a traveler’s path-to-purchase across multiple ...

AI marketing algorithms could revolutionize how organizations engage, develop, and retain employees. Personalization ... IBM’s AI-powered platform, for example, achieves 95% accuracy in ...

Gazing into their crystal balls were Chris Moody, global ECD at Landor; Zoe Eagle, CEO at Iris London; Dirujan Sabesan, CMO at Wingstop; Simon Dawson, chief revenue officer at Outra; and Dom Boyd ...

AI-Driven Personalization Redefining Marketing Strategies in 2025.New York, USA, February 5, 2025 -- Artificial ...