Companies big and small in the golf equipment world gathered in Orlando for the annual PGA Show and Gary Van Sickle checked ...

The reported demise of the PGA Merchandise Show by several media outlets — including this one — appear to be greatly ...

Anything you might see or use at your local course is probably being promoted, but the PGA Merchandise Show is a trade-only ...

Good Good Golf, the groundbreaking YouTube golf channel and apparel brand, announced partnerships with multiple PGA Tour ...

PGA TOUR Studios also houses Pro Shop, the PGA TOUR’s preferred partner in Hollywood dedicated to creating premium content at the intersection of golf and culture. “With PGA TOUR Studios now ...

PGA TOUR Studios also houses Pro Shop, the PGA TOUR’s preferred partner in Hollywood, California, dedicated to creating premium content at the intersection of golf and culture. “Thinking that ...

Portions of this article appeared in our "coolest stuff we saw at the 2025 PGA Merchandise Show" article, which you can check ...

Just like in any industry, it's harder than ever to create a new product that impresses. Technology has advanced so rapidly ...

and it’s no different for PGA TOUR players. As contracts expire and new ones begin, players often debut new clubs, new sponsorship deals and new apparel at The Sentry. Sometimes new caddies ...

Pro Shop Studios will be led by industry veteran Mark Olsen, and will produce a reboot of the PGA Tour's 'Skins Game' event, ...

PGA Tour rookie John Pak, Beau Hossler, Willie Mack III and Michael Block. Good Good Golf has powerhouse golf partners like Callaway and has their apparel featured in Dick's Sporting Goods and ...

Good Good, one of the most popular golf YouTube channels in the world, has made its next move in the sport. The group has signed several PGA Tour stars to apparel deals including Joel Dahmen and Beau ...