Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Coca-Cola HBC’s plan to buy Irish vending machines company BDS Vending Solutions has been approved by the State’s competition ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

Indian FMCG majors like Coca Cola and Tata Consumer are leveraging vending machines for business growth opportunities.