Alexandre Arnault, Bernard Arnault’s 32-year-old son, will join Guiony as deputy chief executive at Moët Hennessy from the start of February. Alexandre Arnault has spent the past few years in the US as a senior executive at jeweller Tiffany, which LVMH bought for $15.8bn in 2021.

The two executives have been appointed to lead the wines and spirits division, which is navigating a slowdown in demand.

LVMH owner Bernard Arnault has given his son Alexandre, who has links with the Trump family, the job of helping to turn around the group's wine and spirits business, a task that could be more difficult if the new U.

LVMH appointed new divisional leaders in a reshuffle that returns one of billionaire founder Bernard Arnault’s sons to the luxury conglomerate’s Paris headquarters from New York-based jeweler Tiffany & Co.

Arnault, son of Bernard Arnault, one of the world’s richest men and the CEO of luxury goods conglomerate LVMH, has been considered a possible successor to his father’s empire.

Alexandre Arnault (pictured) will become deputy chief executive of Moët Hennessy, the drinks arm of conglomerate LVMH.