Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Google’s backtrack on its promise to kill tracking cookies last year created a huge furor. But all seems to have gone rather ...

In the dynamic world of online marketing, e-commerce businesses rely on product feeds to effectively target their vast ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

By the numbers: The big picture. Performance Max (PMax) continues to dominate Google’s shopping ad landscape, with over 95% of retailers adopting the format by year-end 2024. The format now ...

During early testing starting Friday, image ads will appear in the Threads home feed, placed between content posts for a ...

Avoid overspending in PPC campaigns. Optimize conversion tracking, set realistic budgets, and improve the effectiveness of ...

Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.

Screengrabs of the scam ads using the Taoiseach's image Screengrabs of the scam ads ... Micheál Martin is taking legal action against Google over “fake and defamatory” ads that were ...

The AI arms race between the US and China may be dominating global headlines but on a former colliery site in South Yorkshire ...