Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Google’s backtrack on its promise to kill tracking cookies last year created a huge furor. But all seems to have gone rather ...

In the dynamic world of online marketing, e-commerce businesses rely on product feeds to effectively target their vast ...

Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads. Experts recommend saving 20% of your paycheck, ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Avoid overspending in PPC campaigns. Optimize conversion tracking, set realistic budgets, and improve the effectiveness of ...

Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.

A federal judge last summer ruled that the $20B+ Google pays to Apple to be the default search engine on the Cupertino ...

Google shares the story behind the creation of one of last year's coolest Pixel 9 tricks, the Add Me composition mode.