The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

Grace Means found the perfect wedding dress on sale at David's Bridal — but something didn't feel right. “It was absolutely beautiful, but a month or two later, I started having second ...

Introducing "Adored by David's," A Captivating New Bridal and Special Occasion Recommerce Program Featuring Dresses and Accessories, Perfectly Crafted for Eco-Conscious Shoppers Who Embrace Style ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...