Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss Amazon's Alexa and Echo business, and what the Alexa+ service means for the company and Alexa users.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Anthropic's Claude large language model is powering the majority of complex tasks for Amazon's new Alexa+, sources tell CNBC.

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Explore how Amazon Alexa+ will use generative AI to transform smart homes with personalized interactions and seamless device integration.

Last week, Amazon announced Alexa+, its new-and-improved voice assistant that will reside in millions of smart speakers around the world. This new Alexa will be able to do everything from create shopping lists to ordering you an Uber to scanning your kid’s school calendar and automatically sending you reminders.

Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.

Prime members get Alexa+ free, which is $19.99/month otherwise. In case you haven’t heard, Alexa+ is here, and she’s ready to grace every Amazon device in your home. And, if you’re a Prime member, you can enjoy her services for free.

Amazon is rolling out the new generation of Alexa, powered by AI. The company says Alexa plus will be smarter, more conversational and can do tasks that could help make your life easier.