Influencer marketing is one of the leading advertising strategies today. But often, I find myself thinking: Does everything need to be so transactional?

The husband-and-wife duo run an eclectic, vintage shop called Find and Shine at 6 N. Huron St. in Ypsilanti. The store opened ...

Social media platforms are transforming into full-fledged online marketplaces, where users can discover, browse, and buy ...