Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge.

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Premiere Pro is introducing a new AI-powered search, making it easier to find the right clips without endlessly scrolling through your library.

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Adobe Premiere Pro is an expansive, professional-level video editing program with top-notch editing tools, swift rendering speeds, useful collaboration features, and a well-designed interface.