Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

Adobe today released a new version of its Firefly app that offers AI-based video generation in addition to images and vectors ...

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe launches Firefly Video Model in beta, enabling IP-friendly video creation. Discover new plans starting at $9.99/month.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.