Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Preparing for NAB 2025 and on the heels of announcement of new video features at the Sundance Film Festival, Adobe announced the public beta of the new generation of the Adobe Firefly Video ...

Evercore ISI reiterated its Outperform rating on Adobe stock (NASDAQ:ADBE), maintaining a $650.00 price target for the $199 ...

The video creation tool will be available at prices within two tiers: Firefly Standard and Firefly Pro. Firefly Standard ...

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Adobe on Wednesday released the first public version of an artificial intelligence tool that can generate video clips and ...