The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

adidas and UK-based brand Always Do What You Should Do are launching an exciting new shoe, Country x Always Sneakers, which ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas SPZL and C.P. Company are commemorating their 10th-anniversary partnership with a new collection that attributes ...

No matter what your end-of-year plans might entail, you’ll want to make sure you have a proper collection of supportive, comfortable shoes on hand to carry you through to 2025.

Adidas originated in Germany, and to this day, its headquarters remain in the small Bavarian town of Herzogenaurach, the home ...