Anthropic's Claude large language model is powering the majority of complex tasks for Amazon's new Alexa+, sources tell CNBC.

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually aware, universal assistant?

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative-AI age. Meet Alexa+.

Amazon has been working for years to overhaul Alexa with generative AI features as it faced rising competition from OpenAI’s ChatGPT and other chatbots.

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Amazon is expected to unveil an AI-enhanced upgrade its Alexa voice tech at an event on Wednesday, and some publishers hope it'll boost exposure.

Amazon launches Alexa+, a new AI assistant, enhancing daily life and travel planning with partnerships including Tripadvisor and Uber.

Amazon is launching an update to Alexa with capabilities allowing consumers to order groceries. The Alexa+ feature will work with Amazon Fresh and other grocery partners collaborating with Amazon, the company tells Tech Crunch. Uber Eats is also available through this service.