Apple's latest move highlights the different approaches that tech giants are taking with their AI expansion strategies.

The AI-driven virtual assistants are what make each platform interesting, and that's where the most important differences come into play. Alexa has historically been the one to be

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually aware, universal assistant?

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Alexa+ promises all sorts of new interactions, many of which might seem like repeat offerings if you’ve already been living with this stuff in your home. After mentioning the wake word, you can converse with Alexa+ as you would with a friend,

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort carries significant weight at Amazon,

Amazon unveiled its new, more conversational Alexa voice assistant, but our research shows users aren't fans of cost or privacy risks.

Amazon’s generative AI-powered Alexa+ will pull from the Amazon Bedrock library of large language models to perform household tasks and answer natural language queries, Amazon announced on. Amazon Alexa competes with Apple’s Siri,

There's one major shift in the way Amazon is approaching its next-gen Alexa, and it's got nothing to do with AI

Amazon unveiled a generative AI-infused Alexa that it says will have more personality and be able to check a user’s tone and even plan romantic dates.