Apple's latest move highlights the different approaches that tech giants are taking with their AI expansion strategies.

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually aware, universal assistant?

The AI-driven virtual assistants are what make each platform interesting, and that's where the most important differences come into play. Alexa has historically been the one to be

Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative-AI age. Meet Alexa+.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Alexa+ promises all sorts of new interactions, many of which might seem like repeat offerings if you’ve already been living with this stuff in your home. After mentioning the wake word, you can converse with Alexa+ as you would with a friend,

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

We’ve been an Amazon Alexa family since the company started releasing products, but Amazon’s announcement of a new and improved Alexa — named Alexa+ — has us questioning how much longer we want to be surrounded by our various Alexa devices.

Amazon unveiled its new, more conversational Alexa voice assistant, but our research shows users aren't fans of cost or privacy risks.

There's one major shift in the way Amazon is approaching its next-gen Alexa, and it's got nothing to do with AI