Squeeze-ups on JioCinema during the IPL auction are interactive ad placements that appear in a reduced screen format, allowing brands to engage viewers without disrupting the viewing experience. These ...

Full Page Ads will cover an entire page of the magazine. There are two types of Full Page Ads, i.e., Bleed Ad and Non-Bleed Ads. In Bleed Ads, the brands creative artwork will extend up to the edge or ...

Digital advertising costs in India can vary anywhere from ₹10 to ₹500 or more per click, depending on keyword competitiveness and targeting. Social media ads on platforms like Facebook and Instagram ...

Facebook remains one of the most powerful platforms for marketing today, especially when it comes to working with influencers. If you’re looking to amplify your brand’s presence on Facebook, ...

In media planning, setting clear and precise objectives is essential for the success of a marketing campaign. Marketers can ensure their campaign remains focused and measurable by defining specific ...

Tamil reality TV shows have become a powerful medium in India’s entertainment landscape, drawing millions of dedicated viewers across all demographics. With their captivating formats, these shows ...

Malls are no longer just places for shopping—they’ve become vibrant lifestyle hubs where people gather, socialize, and spend quality time. With millions of visitors walking through their doors each ...

Evos lays special concern on the notion of ‘spreading love’ by creating homes that support community living and improve the values of homes to the families. Their projects are to build places not only ...

Chhath Puja, a revered festival dedicated to the Sun God and Chhathi Maiya, holds immense cultural and spiritual significance, especially in regions like Bihar, Uttar Pradesh, and Jharkhand. Brands ...

In today’s digital landscape, influencer marketing has become one of the most effective ways to reach a highly engaged audience. By collaborating with influencers who have authentic connections with ...

Halloween is that time of year when brands get to have a little extra fun with their ads. But the best Halloween creative ads do more than just show pumpkins and witches—they leave a lasting ...

Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to the step on the airplane where each thing looks designed for ...