According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...

As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance ...

TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

Apple has launched a new film for the MacBook Pro, powered by the M4 family of chips. The film from TBWA\Media Arts Lab Los Angeles and director Megaforce showcases the chip’s performance and ...

As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.

In today’s digital landscape, personal branding has become a vital element for executives across all sectors. Business leaders are increasingly viewed as representatives of their companies, with their ...

Global networks have shaped Indian advertising over the last few decades. Today, they cumulatively control 75-80% of Indian ad spends across all spectrums and verticals. While global alignments had ...