With the cost per install (CPI) for traditional user acquisition exceeding $30, more than half of the top 100 global mobile game publishers have embraced playable ads as a core strategy. This ...

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in ...

Chris has a diverse background in various ad sales roles across multiple companies. He is currently serving as the SVP of Mobile Performance at Creative Clicks, a role he has held since November 2022.

The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers ...

AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released a new industry playbook designed to help fintech ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive ...

In this week’s Business of Apps podcast episode, we sat down with Dieter Rappold, CEO and co-founder of ContextSDK, to explore a powerful shift in how mobile apps are built and optimized. Instead of ...

In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Yury is the Senior Product Manager and AI expert at ChatOn by AIBY, one of the most popular AI chatbot apps, an App Growth Awards finalist, and a Lovie Awards winner. Yury has followed an impressive ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...