Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...
TAG Heuer's Partnership with Formula 1 Enters a New Era
Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.
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TAG Heuer replaces Rolex as F1 official timekeeper
Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG ...
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1 ...
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TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...
The 7 Best Watches of the Week, From Mark Zuckerberg’s Greubel Forsey to Paetongtarn Shinawatra’s Patek Philippe
Zuckerberg's $900K Greubel Forsey leads a star-studded lineup of rare, luxe timepieces from Rolex to Patek Philippe.
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TAG Heuer Celebrates 75th Year of Formula 1 as Official Timekeeper
This also means we bid adieu to Rolex as the official timekeeper. For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back ...
Luke Littler wears luxury £5,500 TAG Heuer watch during World Darts Championship demolition of Michael van Gerwen
LUKE LITTLER wore a luxury £5,500 as he beat Michael van Gerwen to win the World Darts Championship. The teen sensation ...
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...