When Baudrillard writes that we live in an age of simulacra, he is not wrong. The phenomena he describes can be observed in corner video stores, supermarket aisles, and neighborhood gas stations as ...

From Copy to Hyperreality—Baudrillard's Simulacra But what happens when imitation breaks free of desire entirely? French sociologist Jean Baudrillard’s concept of simulacra steps in.

These hyperreal signs (which Baudrillard called simulacra) make it impossible to differentiate between real and unreal. As Baudrillard explains, “The unreal is no longer that of dream or fantasy ...