Asda slashes cost of 4,000 products with some at half price
Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).
Back to the future: Will the return of Rollback and Asda alumni revive the grocer’s flagging fortunes?
Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.
Has Asda’s painful divorce from Walmart led to its terminal decline, or can boss Allan Leighton turn the grocer around?
With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...
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Asda: UK groceries firm brings back iconic Rollback supermarket price promotion, discounts online and in store
Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...
Asda makes major change in stores as it brings back Rollback scheme
Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...
Asda brings back Rollback pricing in bid to reverse flagging fortunes
Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...
Asda boss Allan Leighton to launch massive new Rollback price war
Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...
Asda issues major price update to customers as it ends popular scheme
Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...
Asda axes Aldi and Lidl price match promise as new boss seeks to make his mark
In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...