Virgin, for its part, says the move is meant to bring its mobile brand more in line with the swankier image of its other businesses. But while Apple's phones are not cheap, prepaid phone users ...

Launching on 1st April, Virgin Media will become the first phone provider in the UK to offer new and existing customers free home phone to mobile calls. In a pioneering move designed to give its ...

O2 has about 34 million mobile phone users, while Virgin has about six million broadband and cable TV customers, and another three million mobile users. As well as having its own subscribers ...