The studio gave the DreamWorks Animation film the prime Fourth of July weekend window that Universal has previously used to great success with Illumination's Despicable Me and Minions franchise.

Read full article: Universal Orlando gives opening date for ‘Illumination’s Villain-Con Minion Blast’ Get ready to enter Villain-Con and put those evil skills to the test starting next week ...

We were first introduced to the Minions in Despicable Me in 2010. Since then, Illumination Entertainment and Universal Pictures have successfully kept Minions a part of the zeitgeist with the ...

The game was developed in coordination with Universal Partnerships & Licensing (UP&L) and Illumination Entertainment. Gameloft plans to continue to support “Despicable Me: Minion Rush” with new ...

Pixels is making a play for dads and sons, and will be sharing most of the family business that Disney Marvel’s Ant-Man and Universal Illumination Entertainment’s Minions have been garnering.

Universal Studio?s Minions film released an emoji keyboard prior to its box office opening, adeptly leveraging the lovable qualities of the film?s characters to support the franchise and let users ...