And the company's debut models are dubbed simply Speedster and Roadster. This Electric Roadster Will Beat Tesla to Market Settling on a variation of Lotus' "Simplify, then add lightness" motto ...

And then there’s the name. “Roadster” is a direct shot at Tesla’s infamous delays. “A lot of customers have put deposits down for a Roadster they can’t get,” Longbow’s founders said. Their answer?

“So we thought we’d be the first electric Roadster to actually follow the Tesla Roadster. If people want to get their $250,000 deposit back for a 2020 car and put it into something ...