Both companies have battled a tarnished brand image and a discontented customer base, with boycotts hurting their bottom line ...

Tesla has been one of the most valuable companies in the world, but its recent stock drop has shocked both investors and ...

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

Few brands have ridden the highs and lows of public sentiment like Tesla, and few CEOs have wielded their personal brand as a ...

Elon Musk has completely and utterly destroyed Tesla's EV brand image worldwide. We will soon get to the exact details on how this has happened and its impacts, but suffice it to say, Tesla's core ...

Elon Musk’s foray into politics has backfired on Tesla, polarizing its target audience along partisan lines with Democrats ...

Tesla drivers are peeved. As the head of one Tesla owners group said, people like him “want to just drive a car, they don’t want have to have a political statement on where they stand with Elon.” But ...

Elon Musk marketed EVs to wealthy early-adopter men – but in the long run, more diverse messaging will help the industry.

In other parts of the world, the Trump adviser's decision to switch gears from entrepreneur to partisan political player has ...